New study on Ethnic Media to be released

CONTACT:Brahmani Houston
mailto:Houstonbhouston@pacificnews.org
415-503-4170
cell 415-515-1729

***Media Advisory***

FIRST MULTILINGUAL SURVEY OF ETHNIC
AMERICANS ON MEDIA USE TO BE RELEASED JUNE 7

WHAT: The results of the first national multilingual survey of ethnic Americans on their media habits will be released on June 7 in a national tele-press conference and at a live press conference in New York City. “At a time of momentous change in the media industry, the nationwide poll documents the emergence of ethnic media as a giant in the field,” says pollster Sergio Bendixen who conducted the poll for New California Media and its cosponsors, the Center for American Progress and the Leadership Conference on Civil Rights Education Fund.

The poll was conducted in 10 languages targeting 14 distinct ethnic and racial minority groups (including six Hispanic sub-groups, five Asian American sub-groups, African Americans, Native Americans, and Arab Americans). Some 1895 adult ethnic Americans were interviewed in the phone survey representing a total of 64 million adult ethnic Americans.Highlights of the poll include:

The striking reach and penetration of ethnic media among ethnic Americans nationwide
The lack of influence of “mainstream newspapers” within rapidly growing ethnic and racial minority communities

High trust levels for ethnic media among ethnic and racial minority audiences
WHO: Pollster Sergio Bendixen, CEO of Bendixen & Associates will present the poll results with opening comments from Sandy Close, executive director of New California Media.
Cosponsors of the poll will discuss the findings in the tele-press and live press conferences. Along with the cosponsors, representatives of the advertising industry’s two major associations, the Association of National Advertisers and the American Association of Advertising, will discuss findings at the press conference in New York.

WHERE AND HOW:
NEW YORK PRESS CONFERENCE - June 7, 2005 at 10:00 am Asia Society, 725 Park Avenue (at 70th Street)New York, NY 10021

NATIONAL TELE-PRESS CONFERENCE - June 7, 2005 at 11:30 am (PST) 2:30 pm (EST) Dial in: 1-866-425-1970Participant code: 337509#To follow the presentation online go to:

http://news.ncmonline.com/news/
view_alt_category.html?category_id=95

and click on Survey of Ethnic Americans on Media Use presentation (unavailable until release date)
PLEASE RSVP TO BRAHMANI HOUSTON
mailto:bhouston@pacificnews.org

ABOUT NCM AND POLL CO-SPONSORS:
NCM, founded in 1996 by the nonprofit Pacific News Service to promote ethnic media, has been a pioneer of multilingual polling since 2002, with support from a broad range of foundations and organizations, including the Ford Foundation, the James Irvine Foundation, Overbrook Foundation, the Evelyn and Walter Haas Jr. Fund, the Annie E. Casey Foundation, and the American Association of Advertising Agencies.

The Center for American Progress is a nonpartisan research and educational institute dedicated to promoting a strong, just and free America that ensures opportunity for all. CAP believes that Americans are bound together by a common commitment to these values and they aspire to ensure that our national policies reflect these values.

The Leadership Conference on
Civil Rights Education Fund is the research, education, and communications arm of the Leadership Conference on Civil Rights, the nation’s oldest, largest, and most diverse civil and human rights coalition.