PRESS RELEASE
FOR IMMEDIATE RELEASE...................................................................................................Mark Smith
June 26, 2009..............................................................................................................708-222-8330 ext 319
Wild Garden unveils new Hummus product for vending machines, schools
Chicago – Wild Garden of Chicago unveils a new vending machine-sized Hummus snack-pack this week at the National Association for the Specialty Food Trade (NASFT) Fancy Food Show in New York.
Wild Garden Hummus Dip is one of the nation’s most popular choices for shelf-stable, healthy and great tasting hummus, a Mediterranean dip that is growing in popularity across America.
Wild Garden Hummus Dip is distributed through thousands of mainstream retailers and also ethnic specialty stores across America and in Canada, driven by consumer demand for great tasting vegan vegetarian and healthy based food products.
“Hummus is extremely healthy. It is glutton-free, high in soluble fiber which is very difficult to get in many foods. It is made from the Legume or garbanzo beans [chick peas] which are very high in fibers -- and a source of protein. Wild Garden Hummus Dip is low fat, cholesterol-free and truly Vegan vegetarian,” explained Wild Garden Vice President Mark Smith.
“We have sold Wild Garden Hummus Dip in eight varieties of flavors in a 13.4 ounce jar through retailers across North America and we have also placed a smaller-portion product in Airlines such as United, Alaska and Delta for passengers who are demanding healthy food choices.”
Smith said making Hummus “shelf-stable” through pasteurization has allowed the popular food item to leave the deli and frozen food section in stores and to go right on the store shelves competing with other popular dips.
“Shelf-stable means we have made hummus portable without the fear of spoilage. It is portable, more affordable because it does not require refrigeration until it is opened. We have made it convenient and affordable and it fits the needs of consumers in a way that grocers and food marketers are seeking,” Smith explained.
“It is the perfect size for vending machines, school lunchrooms, deli counters, fast food, restaurants, businesses of all kinds and even fits in mom’s purse when she wants to snack or give her children a healthy snack choice that they will enjoy.”
The new Wild Garden Hummus Dip vending machine package includes: 2 crackers with sesame seeds (13 grams, 35 calories) and Hummus Dip in a 1.76 ounce tetra–pack (56 grams, 63 calories).
“It is basically a meal substitute-snack on the run that is 98 calories. It is very healthy. Vegan vegetarian, very filling and it has a great taste that comes from its authentic Mediterranean recipe,” Smith said.
“There is a real demand for healthier snacks. It is real. It is not a fad any more. People are trying to find ways to cut calories and fat grams from their diets and they know the easiest way to do that is to snack more healthy. This satisfies that need consumers have. All of the retailers at the fancy Food Show are looking for this exact product. This is a lifestyle now, not a fading trend. We’re proud to showcase it.”
Wild Garden, a subsidiary of Ziyad Brothers Importing of Cicero, Illinois, will showcase the new product among many of their popular products and brands at the NASFT Fancy Food Show in New York at Booth 4810.
For more information, visit the Wild Garden Hummus Dip web site at www.WildGarden.biz.
Note to editors: A high resolution photograph is available of the new vending machine snack pack sized Wild Garden Hummus Dip with crackers off the web site or by calling 708-222-8330.
END
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