Talfazat adds two new Arabic language channels, including Orthodox Christians from Egypt

FOR IMMEDIATE RELEASE 

Leading Arabic Television Service Talfazat Continues Expansion and Announces the Launch of Two New Channels

Toronto, Canada – April 20, 2010 – Talfazat, a leading provider of live and on-demand Arabic television channels, today announced the addition of Rusiya Al Yaum and Aghapy TV to its program line-up.

Rusiya Al Yaum, an Arabic news channel based in Russia, will be included in the Gold TV Package on the Talfazat TV box and PC Package.  This leading news channel will be available to Talfazat subscribers worldwide and covers a wide variety of events from a Russian perspective featuring personal interviews, fascinating debates and stories about the cultural life in Russia and other major cities.  Rusiya Al Yaum is scheduled to go live on Talfazat before end of the month.  

Aghapy TV, the very first Coptic Orthodox Christian satellite channel, broadcasts in Arabic from Egypt.  It aims to serve Christians globally with shows that focus on spiritual, social and health-related genres.  It is available to Canadian Talfazat box customers as an add-on to any Talfazat TV package and also on the PC worldwide outside the U.S.  

“The addition of Rusiya Al Yaum and Aghapy TV further strengthens our offering to the Arab community and demonstrates our dedication to enriching the viewer experience,” said Tracy West, Chief Executive International Business for NeuLion.  “We are adding more channels to Talfazat in the coming months.”

“We are pleased and would like to thank Talfazat for their cooperation to bring Aghapy TV to the Coptic and all Arabic speaking communities in Canada and abroad.  Aghapy is a word meaning love and we aim utilize Aghapy and draw on Talfazat's reach and viewership to bring the message of God's love to everyone,” Father Angelos Saad.

As a leading Arabic TV service, Talfazat gives global access to live channels and thousands of hours of video-on-demand.  Visit www.talfazat.com for more information.

About Talfazat

Talfazat is a leading online Arabic television network.  The service gives viewers high quality access to the most popular live Arabic television channels and thousands of hours of video-on-demand.  As a multi-platform service, Talfazat programming can be viewed via the Internet on both the PC and TV through set-top-box.  There is no need for satellite or complex installation.  Begin watching today at www.talfazat.com 

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New Arab Cable TV option with broader channel selections comes to US

Talfazat Expands Online Service to Stream Top-Rated Arabic Content Direct to Television in North America

Leading Provider of Arabic Entertainment Welcomes New Viewing Platform

Talfazat announces the launch of its set-top-box service providing the Arabic community with content delivered in high digital quality direct to the television set via the Internet. This debut expands the online presence of Talfazat.com to now offer leading Arabic-language entertainment and top rated channels on the television.

Building from the international success of Talfazat's online platform, the set-top-box service streams content both live and on-demand. The service is available to subscribers in North America and features 26 channels in the U.S. and 35 channels in Canada including Al Jazeera, MBC, Future TV, Al Arabiya, and Abu Dhabi Sports Channel as well as other popular live and on-demand television channels from leading Arabic content providers.

As the first to market, and only North American platform streaming live Arabic channels over the Internet direct to the television set, Talfazat TV showcases a variety of the best and most up to date Arabic Series, entertainment, religious programming, talk shows, music, movies, comedies and more. Subscribers can easily implement the set-top-box service at home without the need for cable or satellite installation.

Talfazat delivers a true multi-platform Arabic television service and brings Arabic language television into the mainstream. In addition to unveiling the set-top-box service, Talfazat has also developed an enhanced online offering. The online presence depicts a new site design and improved package options. The service possesses new on-demand capabilities: faster video playback, better streaming quality and DVR controls to pause, rewind and fast forward. The online service remains available to viewers worldwide.

"Talfazat's channel line-up is strong and the value pricing is unmatched. With the launch of the set-top-box and enhanced online service, Talfazat TV and Talfazat.com focus on being customer friendly and offering subscribers more channels for less money. We are proud to provide the Arabic community the freedom of more channel choices at an affordable price," said Judeh Siwady, general manager of Talfazat TV and Talfazat.com.

In addition to the vast array of Arabic content, the Sky Angel Family Package is also available as part of the Talfazat TV service for $19.99 a month. Subscribers can enjoy a bundle of additional programming through the set-top-box that includes: Fox News Channel, NFL Network, Discovery Channel, Hallmark Channel, QVC and many other top channels.

Talfazat comes to the marketplace through leading technology provider NeuLion (TSX: JTV). As an end-to-end turnkey service, NeuLion is the backbone of both the online and set-top-box services for Talfazat and a number of other International partners.

The Talfazat TV service is now available in North America. All Talfazat TV customers receive access to the online channels at Talfazat.com at no additional charge. The Talfazat TV set-top-box is free to customers with a six month commitment, or can be purchased. Call 1-888-91-TALFAZAT or visit www.talfazat.com.

About NeuLion

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and faith-based partner Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's IPTV set-top-box.

Talfazat Contact:
Judeh Siwady
General Manager